Saint West is beginning to step into the fashion world, following in the footsteps of his well-known parents.
At 10 years old, he has made his debut as a model and actor in a new Nike video campaign released ahead of the World Cup, marking his first appearance in a major fashion-related project.
The campaign features a large, star-packed cast spanning sports and entertainment, including figures like LeBron James, Cristiano Ronaldo, and even a cameo inspired by the character “Ted Lasso,” portrayed by Jason Sudeikis. Other prominent names involved include Serena Williams, Travis Scott, and Drake, among many others.
In the campaign, Saint appears in soccer-themed visuals and clips alongside his mother, Kim Kardashian, who also participates in the shoot. One moment in the video even shows Saint humorously asking, “Mom, can we leave?” as the scene unfolds.
The promotional series leans into a playful, high-energy concept centered on rewriting expectations and “dreaming big,” featuring stylized studio shots and polaroid-style images of various celebrities. Kim also shared behind-the-scenes moments from the set, highlighting the shoot’s fashion-forward theme.
Overall, the campaign positions Saint’s debut as part of a larger, celebrity-driven project blending sport, fashion, and pop culture on a global scale.